Top 5 A/B Testing Tools

 

 

 

Video Transcript

 

Hi, this is Daniella from Daniella.io, providing entrepreneurs with their online independance. A/B testing your website is crucial to your continued success and improvements to your online presence. You should always be testing what’s working and improving on it. Today I am going to provide you with my top 5 ecommerce A/B testing tools for entrepreneurs. If you are new here and enjoy this content please subscribe to be notified when I post a new video in this resources series.

 

Unbounce

 

  • Difficulty: Easiest
  • Cost: $49/month

Unbounce is a great drag-and-drop landing page builder you can use to publish and test responsive landing pages without knowing any of HTML. With its friendly, easy to use interface, working with text, images, videos, maps and bits of code is super simple. You can tweak any aspect of your page. Unbounce integrates with a variety of apps including MailChimp, Hubspot, CampaignMonitor, Zoho, Salesforce, and more. You can easily connect your pages to your domain, start capturing leads and optimize conversions.

 

Optimizely

 

  • Difficulty: Medium
  • Cost: Starts at $17/month

 

Optimizely is a simple, cost-efficient start for business owners wanting to begin A/B testing. Installation is extra simple, and the WYSIWYG interface is fairly intuitive. With plans starting at $17, Optimizely is a very cost-efficient solution that offers split testing. However, Optimizely cannot integrate other sources and the Gold membership that offers advanced features currently costs $359 per month.

 

Crazy Egg

 

  • Difficulty: Easy
  • Cost: 9$/month

 

Crazy Egg specializes in click-tracking. Crazy Egg’s software allows business owners to identify exactly where users are clicking when they visit your website by analyzing their behavior with heat maps. There are six different reports available. It is cheap at $9 per month with highly visual data and a low learning curve.

 

KISSmetrics

 

  • Difficulty: Medium
  • Price: $179/month to $599/month

 

 

KISSmetrics is a powerful ecommerce analytics platform with the goal to help increase customer acquisition and retention rates. You can segment your reports to analyze performance, and determine if your test results are significant. You also have the ability to track two completely different page in one spot.

 

Google Analytics

 

  • Difficulty: Advanced
  • Price: Free

 

Google Analytics is the most well known Internet data analysis tool used around the globe. It free, and offers the rare opportunity for users to draw directly from Google’s extensive database. The only drawback is the learning curve due to highly detailed reports –  you really need to spend a lot of time fine tuning the different tools available and defining the actionable measures you can actually  take to improve your site. However, thanks to the popularity of the tool, there are literally hundreds of tutorials on the web and can easily use to learn how to do this.

 

Check out the next video on my top 5 analytics tracking tools, or check out this video to learn how to create an online store in less than 5 minutes.

 

This is Daniella from Daniella.io, thanks for watching and don’t forget to subscribe.

 

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