Top 5 Ecommerce Analytics Tools

 

Video Transcript:

Hi, this is Daniella from Daniella.io. The first thing you should do after your website is ready to go live is set up your analytics tool, especially if you just created an ecommerce site. Today I am going to provide you with my top 5 ecommerce analytics tools for entrepreneurs. If you are new here and enjoy this content please subscribe to be notified when I post a new video in this series for entrepreneurs.

 

GOOGLE ANALYTICS

  • Difficulty: Advanced
  • Price: Free

Google Analytics is the most well known Internet data analysis tool used around the globe. It free, and offers the rare opportunity for users to draw directly from Google’s extensive database. The only drawback is the learning curve due to highly detailed reports –  you really need to spend a lot of time fine tuning the different tools available and defining the actionable measures you can actually  take to improve your site. However, thanks to the popularity of the tool, there are literally hundreds of tutorials on the web and can easily use to learn how to do this.

 

KISSMETRICS

  • Difficulty: Medium
  • Price: $179/month to $599/month

KISSmetrics is a powerful ecommerce analytics platform with the goal to help increase customer acquisition and retention rates. You can segment your reports to analyze performance, and determine if your test results are significant. You also have the ability to track two completely different page in one spot.

 

Retentiongrid

  • Difficulty: Easy
  • Cost: Free to 999$/month.

Another analytics tool that similar to  KISSmetrics is RetentionGrid. RetentionGrid presents data in clear, easy to understand color coded graphs. Not only is your data easy to understand, RetentionGrid also provides suggestions on how to reach your segments with marketing tips and campaign suggestions to optimize your efforts and to better serve your traffic.

 

CRAZY EGG

  • Difficulty: Easy
  • Cost: 9$/month

Crazy Egg specializes in click-tracking. Crazy Egg’s software allows business owners to identify exactly where users are clicking when they visit your website by analyzing their behavior with heat maps. There are six different reports available. It is cheap at $9 per month with highly visual data and a low learning curve.

 

Adobe marketing cloud

Adobe Marketing Cloud is another powerful analytics tool that is often used by large ecommerce stores. This solution is very expensive however and has a much bigger learning curve for beginners or companies that do not have tech resources. This solution is probably more adapted for medium-sized to larger-sized companies.

 

No matter which option(s) you choose, make sure you follow legal requirements for informing your traffic of your use of cookies. Check out the next video on my top 5 blogging platforms, or learn how to create an online store in less than 5 minutes.

 

This is Daniella from Daniella.io, thanks for watching and don’t forget to subscribe.

 

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