There are a number of self-evident reasons why opening an integrated Facebook store is worthwhile:
- Facebook has over 1.4 billion users and 936 million daily active users
- You probably already have a Facebook business page
- Convert your fans to paying customers
- Easily run highly targeted Facebook ads for a low cost and reach new customers
- This is a fairly new feature that can help you stand out from your competition
It is not new news that Facebook would like to be the next Google. With goals such as increasing the time people spend on the site, Facebook is testing out new seller features allowing you to sell anything in groups. This feature is more oriented towards individuals wishing to sell their possessions and offer services like on Kijiji.
Having a Facebook store and running Facebook adds through a Facebook business page can be a great initiative to boost sales through a completely new channel. But if the time and money you are investing in creating campaigns and maintaining you store are not providing you the sales you need to be viable, then you are simply waisting your time. Here are a few actionable tips and tricks to help you increase your Facebook return on investment (ROI).
Hello, this is Daniella from Daniella.io and today I am going to quickly show you how to add your Ecwid store to your Facebook page. The first thing you have to do is log into your seller dashboard. Copy your store ID which is at the bottom of the page.
Then head over to Facebook and search for “Ecwid App” in the search bar. Download the app. You will wind up on a page that looks like this. All you have to do here is paste your Ecwid store ID. Then head over to your Facebook page. You will see you have a new tab called “Products.” Your clients can now purchase your products through your Facebook page.
Now I have had quite a few clients who have asked me to change the tab name on the Facebook page because of language issues or preference. If you would like to do so, go into your page settings. Scroll down and look for apps. Find Eciwd. Click on the settings and edit the tab name.Refresh your Facebook page and there you have it.
Congratulaitons, you can now sell your products through Facebook.
A Few Tips on How to Sell on Facebook
1. Promote Your ecwid Facebook Store Through Ads
It is not new news that Facebook is tending towards becoming the next Google. One of Facebook’s goals is to keep people on their site as long as possible. One way this is done, for example, is every time you click on a link and remain within the Facebook app on your phone or tablet.
With such objectives in mind, and the knowledge that Facebook adds can be much cheaper than Google AdWords ads, promote your Facebook store through Facebook adds. Having a Facebook store is a fairly new concept but it is incredibly inline with Facebook’s future goals and the evolution of social media.
Make sure you tell your 1.2k followers that they can now purchase your products directly through Facebook. Create a targeted add for your Facebook store within Facebook, accompanied with an incentive (a promotion or coupon code for example), can be a huge help. You can also boost posts to reach more people and remarket campaigns to website visitors.
2. Run Effective Facebook Ads
Facebook has over 1.4 billion users and as many potential clients for you business internationally. Running targeted and effective Facebook ads can have a huge, positive impact on your social media goals, may they be driving more traffic to your site or providing more sales.
Facebook adds allow you to choose your target audience through geographic location, age, gender, center of interests, behaviours etc. Make sure you choose the right locations and set a budget that will help you achieve your clear-set social marketing goals.
3. Measure Your Results
This is key to any marketing campaigns online. You must measure your results and make sure they are in line with your goals. If they are not, adapt your ads based on performance. What is great is Facebook provides the tools you need to do so. Make sure you are tracking your conversions depending on your objectives and adjust your budget and ads accordingly.
A few years back, the objective of business on Facebook was to have a maximum amount of likes on their page. But what is the point of putting so much time and effort into getting “likes” if they are not converting to customers? Facebook is a great place to open a store and to enable sales on your fan page. With ultra targeted ads, you can reach the audience you are searching for and allow them to purchase from you without even having to leave your fan page on Facebook.
Open your Ecwid Facebook Store Now,
Click on the Button Below!