Ultimate Elementor Feature Guide
Best WordPress Drag-&-Drop Builder
Ease of Use
Ideal for anyone who does not code
Value for Money
Excellent value for money and features
Professional, quick responsive support
Some bugs but easy to fix and updates included
Elementor, a powerful WordPress page builder plugin, has literally taken the web design market by storm, offering a totally improved approach towards web design. This tool comes with a unique set of features that enables you to build your own site in a very short span of time. You can design a top-notch website that converts extremely well by simply dragging and dropping items in place.
Elementor is recognized to be one of the most full-featured page WordPress builders available in 2019. While it is 100% free to join and use, it also has a paid version that comes with even more features. You can easily use Elementor to build up your Ecwid eCommerce store in WordPress, and take your business to a whole new level.
In this Elementor review, we will take a closer look at all the features that put this page builder way ahead of the competition, especially Gutenberg… If you are frustrated with WordPress’ new builder, read on. We’ll also look at the numerous benefits you will have by using this platform to build your Ecwid eCommerce store. Let’s first start by looking at the beginnings of Elementor.
Elementor – A Short History
Elementor is a page builder that was launched in 2016. Even thought it was fairly new, Elementor managed to quickly rise and become the favorite WordPress page builder for thousands of users. Now it has an active user base of over 2 million users from all over the world. At the same time, it has managed to maintain an impressive 4.8 star rating out of 5 on WordPress.org and on many other review sites.
This premier website builder has managed to overtake its competition by offering a sheer amount of useful features that make it a breeze to build your own site. You can easily create a professional site using this tool without having any coding experience whatsoever. Best of all, you can do all that without spending a penny, thanks to the 100% free version on WordPress.org.
Of course, you can always upgrade to Elementor Pro and gain access to numerous other cool features. With the Pro version, you’ll be able to add your own customizable forms, build popups in minutes, design your entire website theme, add countdown widgets and even create your own custom fonts. How cool is that?
The reason this platform has become increasingly popular is because the professional team behind it refined the existing features based on the feedback users gave them, while at the same time added new features to make the product even better. They also employed very aggressive marketing techniques in order to promote their product and gain an edge over the competition.
Elementor at a Glance
Before looking at all the features Elementor has in store for you and reviewing them one by one, let’s take a closer look at what this platform offers you overall.
This valuable page builder has numerous strong points and features. However, its strongest point is the team behind it. The exceptional team behind Elementor is working a lot to keep things together, resolve bugs, solve customer complaints and improve the platform continuously. They have done a marvelous job enhancing this page builder plugin and enabling it to become the top favorite of WordPress users.
In terms of usability, Elementor uses 100% clean code. There are no shortcodes included in the package. You’ll experience no problems with shortcodes, as you can experience with other web builders such as Divi or Visual Composer.
Some other notable features and benefits you will find in Elementor at a first glance are:
- Extremely appealing front-end development platform: it is a pleasure using Elementor to design your site from scratch
- Numerous premade payouts to choose from, available in both free and paid versions
- Quite a strong list of elements, available both in free and paid version
- Total control over positioning of each element and styling
- Ability to save your layouts as templates and use them in the future: this helps with branding, as it allows you to streamline the user experience
- Enjoy many other advanced features and elements
Essential Elementor Features
With just the essential features, which are available in the free version, you can dramatically boost the appeal of your site and make it stand out from the crowd while keeping it clean and professional.
For starters, you can use Elementor to build your own page in minutes. You can basically create and add columns, images, titles, paragraphs, videos, spacers, buttons, icons and even a Google Map. Elementor’s interface is perfectly divided, so you get to choose your preferred element with ease.
You can use both the position elements and the style elements to create sections, columns, etc. You can easily drag and drop new elements to design your site and style each section.
Compared to other page builders, Elementor is extremely easy to learn. You can even become an Elementor pro by simply importing a pre-built template and taking a closer look at each element, to see how it was designed. This process is called “de-constructing” a template. This way, you’ll be able to learn right away how the designer built a page, and you’ll be able to imitate them.
Without further ado, let’s take a closer look at a few essential features of Elementor which will help you design an astounding site.
1. Drag & Drop Editor
2. No Coding Required
3. Numerous Widgets
Elementor includes tons of cool widgets to choose from. You can use buttons, headlines, headers, forms, a countdown timer, testimonial carousel, animated headers, flip boxes, team members, pricing tables, recent posts, icons, Google Maps, author box and menu anchors. Note that the Pro version of Elementor will give you access to many other cool widgets.
4. Mobile Editing
An amazing feature I love about Elementor is that it allows me to edit the mobile version of my site just by just clicking a button. The mobile editing feature allows you to ensure that your site looks perfect on mobile and tablet. It’s important to keep mobile versions of your site short and to the point. People will not scroll as much on mobile so you need to keep main elements visible and hide other elements. Use this feature allows you to easily tweak your site for mobile users.
Remember, all templates you design with Elementor for your WordPress site are mobile responsive. However, you can also create a unique mobile page with different widgets and larger fonts. That allows you to have full control over how your site appears to mobile users. This feature is priceless, especially as in 2019 over 50% of traffic comes from mobile devices.
5. The Template Library
This powerful essential feature of Elementor includes a plethora of cool templates you can use in seconds. Just scroll through the templates available, choose the right one for you and start editing it. You can also get inspiration from certain templates in order to create your own, master template, branded for your company.
Templates come in two designs: full-pages and blocks. While the former can be imported and tweaked as needed, the latter are specifically designed for sections. You can easily use blocks to personalize your pages and make them more focused on your customers’ needs.
6. Tutorial Videos
A thing you will greatly appreciate about Elementor are the amount of tutorial videos available online demonstrating how it works. You can watch the videos at your own pace and watch expert trainers use Elementor to achieve greatness.
7. Translation Ready
You can now use Elementor in over 50 languages, with the number of languages constantly growing. To use this feature, download the Language Switcher Plugin.
8. 24/7 Support
24/7 support is only available in the Pro version. You can get help with any type of issue you might have from specialized and friendly customer support representatives.
Essential Elementor Workflow Features
1. In-Line Editing
3. Detailed Layout Controls
Another exceptional feature you will love about Elementor’s workflow is that you can position the elements anywhere you want on the page. If you’ve created sites before on WordPress using a custom web builder, you’ve noticed that you have no flexibility in terms of margins, sections and divider.
However, Elementor allows you to set the margins and padding of your blocks, columns and widgets. You gain complete freedom on setting up your site by simply dragging the divider lines between elements. Moreover, thanks to the Navigator feature, you can easily view all elements on your site
4. Revision History
5. Global Widget
This Pro feature allows you to save your settings when customizing your own widgets and then reuse the widget as it is on any subsequent pages. This feature is excellent if you have more sites and you want to smooth out the branding process.
Essential Elementor Workflow Features
When it comes to design, Elementor allows you a multitude of really cool features. You can add background gradients, enhance background images for each device, add background videos, add background overlays and use CSS Filters to add amazing effects to your page.
Another interesting part of the design is the Elementor Canvas. This powerful feature allows you to design your entire page in Elementor, without having to add your header or footer from another tool. Use it to save precious time in the process and stay in full control of your design.
Other useful design features in Elementor page builder are absolute position, shape divider, box shadows, blend modes and one-page websites.
Essential Elementor Marketing Features
Elementor is not just an exquisite web page building platform, it has also proven to be a perfect marketing channel. However, you need the Pro plan in order to leverage the powerful marketing features offered by this tool. With the free plan, you’ll only be able to add social proof to your website pages using the Star Rating widget.
In the Pro plan, you get the following marketing features:
- Countdown widget: you can now increase the sense of urgency in your site visitors, especially if you are selling products at a special price. Add a countdown widget timer to entice even more users to buy your products.
- Popup builder: you can use this marketing tool to design your own pixel popups. Make use of remarketing pixels and create specific offers for people who have visited your website before, or for those who have already purchased from you. This marketing tool could literally skyrocket your marketing efforts and could help you boost your ROI by more than 20%.
- Form widget: no more backend. Simply create your forms on the form widget and personalize them to fit your marketing purposes.
- Actions links: you can now connect on a one-to-one basis with your audience by leveraging third party apps such as Google Calendar, What’s App or Waze.
- Testimonial carousel: you can successfully use this widget to boost your brand’s social proof by adding a modern, rotating carousel widget. The widget will allow you to select which testimonials to have priority, so you’ll be able to show the best testimonials first.
Essential Elementor Typography Features
Elementor stands high above the crowd by offering a unique set of typography features you cannot find anywhere else. In the free plan, you’ll be able to play with font families, colors, sizes, decorations and even letter spacing. You’ll also be able to integrate the Title tag right into the text, add text shadow and make the first letter of your blog post larger, to add a sense of uniqueness and style.
In the pro plan, you’ll also gain access to custom fonts and TypeKit integration. More specifically, you can create unique fonts to stay out of the crowd and personalize your brand all across the web.
Essential Elementor Mobile Editing Features
All mobile features can be found in the free plan. Elementor puts a huge emphasis on mobile optimization, so you’ll be able to design a fully optimized mobile experience with just the free plan. You can be sure that the site is 100% responsive and works perfectly for any type of device.
Out of all mobile features, I want to mention the font size and visibility feature. You can change the font for each device, so mobile users will get to read your text easier. The visibility feature is a priceless function that enables you to hide certain sections of widgets from appearing on mobile devices or tablets. This allows you to streamline the buyer journey of mobile users and offer them more condensed information they can consume faster.
Elementor Theme Builder & Content
The Theme builder is a complex suite of features only available in the Elementor Pro plan. It allows you to use dynamic content and leverage certain theme elements to design a gorgeous website from the scratch. You can add sticky headers, add custom fields, customize the header and the footer, create custom 404 pages, create display conditions and also customize the way your site appears in search engines.
You can use several widgets in this theme builder suite, including posts, nav menu, login form, author box, WordPress comments, portfolio widget and Yoast breadcrumbs.
Forms Available in Elementor Pro
With the Pro version of this site builder, you will be able to create a wide variety of powerful forms to meet your goals and convert even more customers. You can design contact forms, action after forms, acceptance fields, confirmation emails, subscription forms, emails, hidden fields and even honeypots.
With the honeypot, you can be 100% sure that your forms or emails are not spammed by bots. You can be certain that all the traffic you get to your site is from clients interested to buy from you.
Integrations in Elementor
Elementor is more than just a regular site builder. This platform integrates with a multitude of third-parties in order to make it easy for you to perform marketing tasks, automate processes and create a streamlined presence online. You can integrate Elementor with:
- Campaign Monitor
- Adobe TypeKit
- Facebook SDK
- and Zapier
If you are already using one of these platforms, you’ll be thankful that you will be able to continue using them in conjunction with Elementor. Note that Elementor offers all these integration features only in the Pro plan. In the basic plan, you will only be able to use Elementor as a standalone platform
Elementor Social Media Integrations
Elementor Library & Media
In Elementor, you can easily choose from a wide array of pre-designed templates. You can also import and export your template with ease, and build a page block by block. What is really amazing is that you can actually enable your site visitors to play a track from Soundcloud while visiting your site. You can also add a unique lightbox overlay effect to make all site interactions more meaningful. Best of all, you can do all of the above in the free plan.
With the Pro plan, you can also add a media carousel and an image slider to each page. Moreover, you gain access to the embed anywhere code, which allows you to add your personalized template anywhere on the web. You can use it in all your marketing tactics to boost your brand image and create a sense of unitary campaign.
Advanced Elementor Features
Ultimately, Elementor gives you free access to some marvelous advanced features. You can design hover animations, entrance animations, set image size, regenerate CSS, and also use safe mode. The Pro plan comes with even more features, including role manager, custom attributes, request parameters, custom CSS, scrolling effects and animated headlines.
Elementor is probably the best tool you have to build your Ecwid store and boost your brand online. In addition to being mobile optimized and offering a multitude of social media features, it is super easy to use and comes as a great value for money. This tool is very reliable and benefits of constant support and updates. Try it today and you won’t be disappointed. Start with the free version and if you’re convinced, do not hesitate to move on to the paid one.
By Ecwid eCommerce Expert Daniella.io
My Mission is to Help You Start & Grow Your Online Business
I remember when I started selling online – I had so many questions! Where do I start? What platform is the best for my needs? How do I setup shipping and make sure I get paid?
With a background in teaching and over 10 years eCommerce experience, it is now my mission to share these answers with you, and more!
Every week I release Ecwid tutorial videos with insider tips, techniques, short-cuts and hard-won lessons my clients and I have experienced when it comes to building an online store with Ecwid.
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