7 Future eCommerce Trends to Implement Now


Back to the Future is my all-time favorite movie, and they correctly predicted a number of technologies that exist today like personal drones, mobile payments, and smart clothing.

This article will not be predicting the future of eCommerce however, because a lot of what is discussed below is already happening today! 

Key trends indicating the future of eCommerce include voice shopping, visual search, connected devices to make purchases (via IoT, AR, VR), increased mobile commerce, the use of artificial intelligence, greater adoption of chatbots, and cryptocurrencies.

I have included actions that you can take today to help your eCommerce evolve before it’s too late. Keep an open mind when reading the following and remember that although some things may seem overwhelming, there are amazing technologies (like Ecwid eCommerce) that are making it very easy for non-developer eCommerce merchants to jump on these trends now.

1. Voice Shopping

Voice Shopping is already very popular and consists of using your voice to make purchases using voice assistant technology included in smartphones, or voice-activated devices such as Amazon Echo, or Google Home.

According to a study by Navar, 24% of consumers were already using a voice-activated virtual assistant to make online purchases in 2018. This number will continue to increase over time with wider user adoption.

Source: Navar

Voice-activated devices can remember purchases, remind shoppers to re-order items, track orders, apply coupons and discounts, and recommend brands and products based on reviews posted by Amazon customers. They are only getting smarter and improving, notably with regards to semantic search.

If you would like for your eCommerce to benefit from the power of voice shopping today, you can connect your online store to Amazon using Ecwid eCommerce.

2. Visual Search: AR / VR

Visual search can be carried out via a number of means such as reverse image searches, augmented reality, or virtual reality using a variety of devices like smartphones, glasses, or specially made googles.

Augmented Reality is an interactive experience via a device (like a phone or AR glasses) to identify objects, places, and languages. AR can then visually annotate our everyday lives with more information, accessibility, and heightened experience, sometimes using multiple stimulus modalities like visual, auditory, haptic, and olfactory senses.

According to Oxford Languages, Virtual Reality is a “computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment, such as a helmet with a screen inside or gloves fitted with sensors” (source).

Google is already testing these technologies with YouTube AR Try-on, and Google Lens. And Ikea is already providing this technology via their Ikea Place app allowing in-market customers to see what their furniture would look like in their home before ordering it.

If you would like for your eCommerce to benefit from the power of visual search today, you can connect your online store to Instagram Shopping and to your Facebook Business Page to be able to tag products in photos and stories.

3. IoT: Internet of Things

The Internet of Things (IoT) is also expanding and is currently playing an important role in the transformation of Brick-and-Mortar retail. For example, you may have already seen electronic shelf labels that improve inventory management, reduce overhead, and optimize price changes in physical stores. If you would like to know more about where brick-and-mortar retail is headed in the future watch the video below.

https://youtu.be/OaY8Me3D7PE

From a consumer’s perspective with regards to eCommerce, we could take a smart fridge as an example. A smart fridge can allow customers to automatically place one-time or recurring orders when certain food items are low using Amazon’s Alexa virtual assistant technology.

If you would like for your eCommerce to benefit from the power of voice shopping today, you can connect your online store to Amazon using Ecwid eCommerce.

4. M-Commerce

I am sorry I have to mention this one, but I still need to. 50% of searches are made on mobile and that number will continue to grow (source) as over 50% of online sales are expected to be mobile in 2021 (source).

But as an eCommerce professional, I still see too many merchants that do not yet have a mobile responsive site! So if your site isn’t mobile-friendly yet, please do half of your traffic a favor and ensure your site is user-friendly on mobile.

If you would like for your eCommerce to be mobile responsive without breaking the bak, switch to Ecwid eCommerce. Ecwid is mobile responsive by default, no need to code. Ecwid also provides the ability to transform your online store into a mobile app so your customers can download your store app from Google Play or the Apple App Store.

5. AI: Artificial intelligence

Artificial Intelligence (AI) consists of human-like intelligence in machines and devices that are programmed to learn, adapt, improve and solve real-life problems. Artificial Intelligence applies machine learning, deep learning, and other techniques to solve complex problems.

In eCommerce, AI can be used for marketing and conversion optimization, inventory management and replenishment optimization, personalized shopping, and advanced automations.

If you would like for your eCommerce to benefit from the power of AI today, you can use Ecwid eCommerce’s Google Shopping connection with Klicken to help you grow your store faster using automated Google Ads that are auto-optimized based on AI.

6. Chatbots

Chatbots are becoming an essential part of improving customer experience and include a number of benefits to consumers and merchants alike. They offer merchants a way to provide 24/7 customer support and automate replies to recurring questions, therefore, reducing overhead. Customers can benefit from quick answers, personalized service, and frustration-free shopping. 

Source: Navar

Chatbots can also be used to provide clients with product details, cross-sales, promotions, information on their order status, shipping, and more. Consumers are embracing chatbots as they become better at understanding commands and answering queries with only 14% of consumers who consider they “do not like them at all” compared to 35% 6 months prior in a Navar Study.

If you would like for your eCommerce to benefit from the power of Chatbots today, you can use Tidio to create a chatbot without the need for coding skills. Tidio has a visual, drag-and-drop chatbot builder that can also act as a live chat and connect to Facebook Messenger. I demonstrate how to in the video below.

7. Crypto Payments

The use of Cryptocurrency Payments is on the rise and adoption is growing, especially in emerging economies. Some of the most popular cryptocurrencies include Bitcoin, LiteCoin, and Etherium (source). 

Source: Coindesk

Keep an open mind to these new payment methods that will be more in demand for eCommerce in the near future. If you would like for your eCommerce to accept cryptocurrency payments today you may want to consider that Ecwid eCommerce can connect to a variety of crypto payment gateways.

What Can You Do About The Future of eCommerce Today?

Ecwid eCommerce is my favorite eCommerce solution to stay on top of new emerging eCommerce trends. If you are not a developer, own an SMB, and want to implement these powerful features in your online store, you probably want to check out Ecwid.

Ecwid is an omnichannel eCommerce solution that is mobile responsive by default and can help you grow your store faster with Google Ads that are auto-optimized based on AI. 

Ecwid connects to advanced chatbot technologies and is compatible with a number of Crypto payment gateways. Ecwid is made for the future of eCommerce and is continually updated by a future-foward team. You can learn more about Ecwid and how to set it up in the video below.

This article was originally posted on Ecwid’s Blog

Daniella.io

Ecwid eCommerce expert with almost 15 years eCommerce experience. I create Ecwid tutorial videos on YouTube with insider tips and techniques to help you get online quickly, easily and for a low cost. Subscribe to my YouTube channel to get notified of new content.

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