Ultimate Guide to Ecwid Affiliate Marketing
So you have just set up your Ecwid storefront. Or maybe you’ve just heard of Ecwid and you would like to give it a try. Either way, know that Ecwid is much more than meets the eye. You can now leverage the power of affiliate marketing to promote your store further, and create strong partnerships in your niche.
You can easily set up an affiliate program for your Ecwid store and start building up strategic partnerships in order to boost your brand, increase your sales and skyrocket your brand’s awareness among potential customers. Don’t have Ecwid eCommerce yet? Click on the button below to get started for free.
In this guide, we will dive deep into affiliate marketing and how to find affiliates for your Ecwid Store. But first things first. Let’s take a closer look at what affiliate marketing really is and how it could help you skyrocket your business.
What is Affiliate Marketing?
Affiliate marketing is the process through which promoters earn a commission by advertising products or services of a company.
In your case, you are the company, and you are working with affiliates or promoters who earn a commission from you for each sale they bring to you. They are advertising your products on their blogs, social media channels, and on other channels. If they truly believe in your products, you might become a prime choice for affiliate looking for strong partnerships.
This is a win-win situation. You are getting more traffic and sales, while the affiliates get a percent of each sale. There are 3 main parties involved in the affiliate marketing process: the publisher, the advertiser and the consumer.
As the publisher, merchant or seller, you are the one who owns the products. You don’t need to actively sell your products to benefit of affiliate marketing. You just need to have a good product to sell and to work with several affiliates.
With affiliate marketing, you can focus solely on finding affiliates that would promote your products. Thus, you are only left with managing your store, SEO growth and streamlining the processes.
Why is Affiliate Marketing Important?
By leveraging the power of affiliate marketing programs, you are able to dramatically extend your reach and sell your products to a wider audience than ever before. You will be able to promote your products using the personal, already-established marketing channels of your affiliates.
Whether you are a startup who just started selling online, or you already have a well-established brand and you have moved to a paid Ecwid plan, you want to use affiliate marketing to monetize your eCommerce platform and send more visitors to your store.
Basically, your affiliates will post links on their sites and platforms, links that direct customers to buy from your site. Each link contains a unique tracking code that is specific to each affiliate. In case you make a sale, the respective affiliate who sent you that customer will get a certain percent from your sale. Affiliate marketing can be key for certain businesses that want to prosper. You can empower your sales force, or affiliates, to become your biggest fans and spread the word about your unique products.
Advantages of Offering an Affiliate Program
- Boost your online sales
- Keep most of the profits, minus the commissions you pay to your affiliates
- Expand your potential customer database
- Drive more quality traffic to your site, interested to buy from you
- Create strategic partnerships
- Boost the reach of your brand
As you can notice, affiliate marketing is the real deal. You get to enjoy only benefits and no drawbacks by using an affiliate program. Keep in mind that the traffic you get to your site is pre-qualified by your affiliates, so it converts much better than paid traffic. Usually, it has the same conversion rate as organic traffic, which is quite amazing.
3 Ways to Set up Affiliate Marketing in Ecwid
You can capitalize on the power of affiliate marketing right in your Ecwid store. You can transform your store into an affiliate tool by using one or more of the following methods:
#1. Embed your Ecwid Store on Partner Websites
The great thing about Ecwid is that it allows you to install your site on numerous platforms at once. This means that you can also share the Ecwid integration code with your affiliates. In addition to setting up your store on several platforms you own, you can share the code so that your affiliates can place your Ecwid store on their platforms.
This method of embedding the code into a website or blog is super easy, and takes limited coding skills. In simple terms, the process works like this: you give your affiliates the code, they place it on their sites, and you use a common 3rd party tracking system in order to track all orders placed from their sites. To save time and money, you could also just provide them with the tracking code and a coupon code.
#2. Provide Affiliates with Banners to your Store
Another method you can use to set up affiliate marketing right in your Ecwid store is to do it the classic way. Use a 3rd party system, offer your affiliates banners and let them place the banners on their platforms. If a customer came from one of their banners and made a purchase, the 3rd party affiliate system will attribute the sales to them. If you need banners to be made for you, you can easily have them done at a low cost on Fiverr.
#3. Use an Application for Affiliate Integration
Tapfiliate is another choice and has an Ecwid integration that supports both independent Ecwid stores or different platforms. They have all the features other providers listed here with a few extra like multi-level marketing options and setting up performance bonuses for affiliates (on higher priced plans).
Lead Dyno is a modern, user friendly 3rd party affiliate system that allows you to create your own affiliate programs with just a few clicks, recruit affiliates with ease from a vast network of bloggers and influencers, and also help you share your affiliate program via the mobile app.
This tool leverages the power of mobile to help you stay in control of all affiliate processes and automate payments. Each affiliate has its own dashboard and can communicate with you in real time. You also gain access to multiple networks and useful tools for sharing your products.
Post Affiliate Pro
This advanced affiliate software offers you quick integration with your affiliates via banners or via your Ecwid code.
Setup Your Store in One Day
Affiliatly is an advanced system similar to Lead Dyno, that comes with advanced features and tools. You can choose from various tracking methods, including QR codes, emails or product SKUs. You get to enjoy unlimited orders and work with a plethora of affiliates.
In terms of features and utility, Lead Dyno is the best out of these three Ecwid affiliate marketing apps. However, note that Lead Dyno is also the most expensive.
10 Ways to Find Affiliates for your Online Store
Now that you have decided to leverage the power of affiliate marketing and you know how to easily integrate it into your Ecwid store, it is time to think of how you can find affiliates for your store.
There is not a wrong or a good way of finding affiliates. You just need to try several methods and see which one works best for you. Ultimately, remember that you are the one who is offering this money-making opportunity, so you’ll find your affiliates in the end. The trick is to find the most capable affiliates with a similar target market that will also be able to bring you a profit.
Below are 10 unique methods you can use to find affiliates for your Ecwid store.
#1. Reach Affiliates in Affiliate Apps
One of the top features in Lead Dyno affiliate marketing software is that you gain access to an internal network of affiliates and influencers who can get you going. There are thousands of affiliates that work on this platform and are actively looking for products to promote. As a Lead Dyno merchant, you will gain free access to E-CommerceAffiliates.com, a large network of influencers and affiliates.
#2. Use Affiliate Networks
If you choose to go with another affiliate marketing software than Lead Dyno, you should not give up the idea of affiliate networks. There are many well-established affiliate networks out there, such as Clickbank, Amazon, CJ or TopOffers. You can choose your favorite, simply create your account as a merchant and use the internal tools to find affiliates eager to promote your products.
#3. Reach Out to Websites Directly
#4. Get in Touch With Bloggers in the Same Industry as Yours
Many bloggers make a living by promoting high-end products. If you have something quite unique to sell, and if you convince a blogger than it is worth advertising your products, you’ve just gained yourself a huge fan. That’s one fan that will bring you clients and money in the long run.
#5. Use Facebook Niche Groups
#6. Spy on your Competitors
#7. Offer Good Commissions
#8. Use Quora
#9. Connect via Instagram
Instagram has grown to become the #1 platform for influencers. Of course, LinkedIn is also in the mix, but on Instagram you will quickly find out who the best influencers are. Connect with them, send each of them a personalized message and reap the benefits of your efforts.
#10. Keep Testing New Ideas
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By Ecwid eCommerce Expert Daniella.io
My Mission is to Help You Start & Grow Your Online Business
I remember when I started selling online – I had so many questions! Where do I start? What platform is the best for my needs? How do I setup shipping and make sure I get paid?
With a background in teaching and over 10 years eCommerce experience, it is now my mission to share these answers with you, and more!
Every week I release Ecwid tutorial videos with insider tips, techniques, short-cuts and hard-won lessons my clients and I have experienced when it comes to building an online store with Ecwid.